Dorai Home

THE BRAND

Dorai Home is a luxury home e-commerce brand that creates thoughtfully designed bathroom and kitchen products that prevent mold by eliminating moisture from diatomaceous earth.

MY ROLE

Digital Graphic Designer

THE SCOPE

I worked as the digital graphic designer on Dorai’s Creative & Marketing team. I designed for all of Dorai’s digital channels (email, paid ads, social, Amazon, and website). I contributed to refining design systems and processes across our team. I provided support with on-site photoshoot assistance, package design, and website QA. Our effort to maintain brand consistency resulted in doubled ROAS in both our email and social channels.

I led email marketing from start to finish, from reviewing campaign objectives to designing and iterating in Figma and preparing final assets for development in Klaviyo. Emails included promotional sales, product launches, evergreen flows, and educational content. I collaborated with the Chief Marketing Officer to build and refine an SOP for our email channel. I created brief templates in Asana to improve workflow efficiency across the team. We also partnered with external agencies to improve our open click rates.

THE PROCESS

  • Review brief & strategize

  • Design & development

  • Feedback & iteration

  • Finalization & QA

THE RESULT

  • Our emails generated an open click rate of over 60%, driving up sales during product launches and sales

Email Marketing

Amazon Channel

I worked with the Dorai team and an Amazon consulting agency to overhaul the creative for Dorai’s Amazon storefront. We redesigned the carousel images and A+ Premium content for every single one of Dorai’s products listed on Amazon.

We optimized the assets for both desktop and mobile interfaces while following Amazon’s design guidelines. Amazon was Dorai’s second storefront after their website, but not all of Dorai’s products were sold there. Therefore, the products listed on Amazon were strategically designed to stand out against our competitors. Every module was curated to educate consumers during their shopping experience.

Amazon A+
Premium Content

A+ Premium Content is a supplementary module underneath the product carousel that allows brands to provide high-quality imagery and videos. We used the A+ module to showcase Dorai’s brand story and highlight how Dorai’s products compare to its competitors. A+ modules are more interactive, allowing users to click through slides. We set the tone for each A+ module by starting with a product video.

I designed ads for Dorai’s Meta, Pinterest, and Google channels, including static and motion ads optimized for both story and feed post sizes. We also built evergreen ads that were rolled out regularly across all channels.

Paid Ads

Motion Ads

Social Media

I worked alongside the Social Media Manager to design infographics, carousel slides, and reels covers for Dorai’s Instagram feed. This was the channel that allowed us to experiment more outside of Dorai’s branding. We hosted giveaways, collabs, and partnered with content creators to grow the brand’s account.