Persona Cosmetics


THE BRAND

Persona Cosmetics is a beauty startup that aims to simplify makeup and help consumers feel good. Their products are sold online and in stores at Ulta.

MY ROLE

Graphic Designer

THE SCOPE

I was the graphic designer on Persona Cosmetics’ startup team. I worked closely with the team to design marketing and print collateral for Persona’s brand identity, social media, website, and product packaging. Aside from design, I retouched product photos for website PDP pages and edited videos for social media.