Persona Cosmetics

Persona Cosmetics is a beauty startup company that aims to simplify makeup while helping consumers feel good. As the team’s sole graphic designer, I worked closely with the team to design assets for Persona’s brand engagement, product launches, and promotional campaigns. Projects included: email marketing (from design to implementation on Klaviyo), package design, photo re-touching of all DreamSticks PDPs, video editing, social media graphics, and more.